John Seymour

John Seymour

John is an outstanding teacher. He has a gift for making the complexities of NLP profoundly simple, and the practical applications life-changing. He originally trained in NLP at Santa Cruz University in California where it all began, with John Grinder, Judith DeLozier, Robert Dilts, and later with Richard Bandler. His teaching style combines the best elements of the different schools of NLP. Since 1985 he has brought integrity, wisdom and humour to the teaching and learning of NLP.


Co-author with Joseph O’Connor of the bestselling NLP book ‘Introducing NLP’, translated into 14 languages, they went on to write ‘Training with NLP’, the first ever book published on NLP training, based on modelling out best practice from the top NLP trainers. With Martin Shervington, he co-authored “Peak Performance with NLP”, a book for the business world. With John Hollis, he co-authored ‘Results Accelerator’, one of the first NLP coaches to run on a computer. He has made numerous appearances on radio and TV, here and abroad.


Over twenty-five years, John has worked extensively with hundreds of top organisations in the worlds of business, health, and education. A leading authority in the field, he is one of the UK’s first NLP Master Trainers and has three honorary trainer awards from professional NLP bodies in the USA and the UK.


He has served on the advisory board of some of the best NLP journals in the UK and abroad. He currently serves on the advisory boards of ANLP and the Professional Guild of NLP, of which he is proud to be a founder member.


John has trained many hundreds of NLP Practitioners, NLP Master Practitioners, and NLP Trainers, some of whom are well known names in their own right and run their own training schools.


Originally a gifted teacher with postgraduate degrees in humanistic psychology and education, John is the only person ever to have been appointed the National Tutor for NLP in Higher and Further Education. Despite his achievements, he brings a quality of humility and naturalness to his training, of which he says “It is a privilege to be able to teach these skills that make so much difference in people’s lives…”